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Fashion & Luxury ApparelINTERNAL CONCEPT CAMPAIGNKastra Atelier

3D CGI Product Reveal & Tactile Embroidery for Fashion Drops.

Floating garment simulation and dramatic camera dives into woven crest badges and tactile metallic thread work.

Notice

Concept campaign independently created by Attrask to demonstrate creative direction and production capabilities. Not commissioned or endorsed by the featured brand unless otherwise stated.

01THE BRIEF

What Needed to be Communicated

Create a high-energy CGI product reveal for a limited-edition embroidered bomber jacket capsule drop.

02CREATIVE DIRECTION

Angle & Visual Rationale

Studio lighting, zero-gravity fabric suspension, intricate camera swoop, and tactile macro embroidery detail.

03WHAT WE PRODUCED

Visible Delivered Assets

  • •Dynamic Camera Trajectory: Orbit and dive from full silhouette into macro gold embroidery.
  • •Textile Simulation: Realistic cloth draping, rib knit cuffs, and embossed woven crest patch.
  • •High-Energy Soundtrack: Rhythmic beat synchronized to camera acceleration.
04NEXT ITERATION ANGLES

Future Iterations

  • •Opening pacing: Instant macro thread dive vs. full rotating silhouette.
  • •Colorway cutdowns for multi-sku drop announcements.
PERFORMANCE CREATIVE DELIVERY

Creative Formats & Angles Developed for Paid Social

Finished performance ad variations produced ready for paid social ad account deployment.

Kastra Atelier — Embroidered Varsity Jacket 3D Reveal
Motion / CGI
Kastra Atelier — Embroidered Varsity Jacket 3D Reveal
Motion / CGI9:16 Vertical Mobile AdKastra Atelier
Tactile Embroidery & Woven Crest Details

Kastra Atelier — Embroidered Varsity Jacket 3D Reveal

High-fidelity 3D CGI product reveal of an embroidered varsity jacket with floating physics, woven crest badge, and camera dive into tactile thread details.

Call to Action (CTA)Explore the Capsule.
Engineered for Paid Social
PRODUCTION STANDARDS

How We Maintained Visual Consistency

Standard 01

High-poly geometric thread rendering capturing gold metallic thread sheen.

Standard 02

Accurate fabric stiffness modeling separating wool body from leather sleeve elements.

Standard 03

Rhythmic audio synchronization designed for high completion rates on Instagram Reels.

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