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Beverage & Functional CPGINTERNAL CONCEPT CAMPAIGNSurge Natural Energy

3D Liquid Simulation & Motion Graphics for Beverage Direct Response.

Translating fizzy sensory refreshment into a high-energy 15-second product reveal asset.

Notice

Concept campaign independently created by Attrask to demonstrate creative direction and production capabilities. Not commissioned or endorsed by the featured brand unless otherwise stated.

01THE BRIEF

What Needed to be Communicated

Create a high-impact, sensory-rich 3D motion advertisement for a functional natural energy beverage that commands attention in fast-scrolling feeds.

02CREATIVE DIRECTION

Angle & Visual Rationale

Center the creative around the physical bottle with hyper-detailed liquid splashes, crisp sound design, and energetic color pacing.

03WHAT WE PRODUCED

Visible Delivered Assets

  • •3D Bottle & Liquid Simulation: Condensation droplets, fluid physics, and neon particle lighting.
  • •Kinetic Sound Design: Crisp audio cues synchronized to product rotation.
  • •Platform-Ready Cutdown: 9:16 vertical composition engineered for Reels and TikTok.
04NEXT ITERATION ANGLES

Future Iterations

  • •Alternative opening pacing: Extreme macro splash opening vs. immediate full bottle hero reveal.
  • •Flavor variant colorways with contrasting background lighting palettes.
PERFORMANCE CREATIVE DELIVERY

Creative Formats & Angles Developed for Paid Social

Finished performance ad variations produced ready for paid social ad account deployment.

Surge Natural Energy — 3D Liquid Simulation
Motion / CGI
Surge Natural Energy — 3D Liquid Simulation
Motion / CGI9:16 Vertical Mobile AdSurge Natural Energy
Sensory Refreshment & Instant Energy

Surge Natural Energy — 3D Liquid Simulation

Dynamic 3D blue screw-cap bottle packaging render, hyper-detailed condensation simulation, explosive liquid burst, and energetic product reveal.

Spoken Audio (Whisper Verbatim)Native Pacing

“Need a spark? Crack open surge for a bold hit of electric flavor. Bright, punchy, made to turn up the moment. Surge, own what's next. Tap below to try surge.”

Call to Action (CTA)Tap below to try Surge.
Engineered for Paid Social
PRODUCTION STANDARDS

How We Maintained Visual Consistency

Standard 01

Custom liquid and splash simulation tuned for fluid 30fps vertical playback.

Standard 02

Precise condensation modeling across the blue screw-cap bottle surface.

Standard 03

High-contrast particle lighting synchronized with electronic audio.

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